<aside> 📋
<aside> ⌛
And if you need some copy-and-paste scripts to deal with following up on a prospect who went dark mid-conversation, here’s a few you can use:
<aside>
Follow-up 1 (3 days later):
"Hey [Name], wanted to circle back on our conversation about [specific topic they mentioned]. I know things get busy.
Quick question: Is [the challenge you discussed] still a priority, or did something else take precedence?"
</aside>
<aside>
Follow-up 2 (1 week later): "Hi [Name], I know timing isn't always perfect for these conversations.
Just had a call with [similar company] who tackled the exact same [challenge] you mentioned. The results were pretty impressive - [specific outcome].
Worth a conversation to share what they did? If not, no worries at all."
</aside>
<aside>
Follow-up 3 (2 weeks later - The Breakup): "Hey [Name], I don't want to keep bothering you, so this will be my last message.
If you ever want to revisit the conversation about [specific topic], feel free to reach out. In the meantime, here's a resource that might help: [valuable link/insight]
Best of luck with [their goal/project]!"
</aside>
<aside>
Follow-up 1 (Immediate):
"Totally get it, [Name] - busy is good in [their industry]!
No agenda here, but came across this [relevant resource] and thought it might be useful for when things calm down: [link]
Hope it helps!"
</aside>
<aside>
Follow-up 2 (1 month later): "Hi [Name], hope things are going well with [project/goal they mentioned].
Quick update: We just helped [similar company] achieve [specific result] using the approach we discussed. Made me think of our conversation.
Any change in priorities on your end, or still focusing on [other priorities]?"
</aside>
<aside>
Follow-up 3 (3 months later): "Hey [Name], noticed you've been posting about [relevant topic from their content].
We just released a case study about [related topic] that you might find interesting. No agenda here - just thought it might be valuable given your focus on [their area of interest].
[Include link or offer to send case study]"
</aside>
<aside>
Follow-up 1 (2 days later): "Hi [Name], thanks for the interest in [topic you discussed].
I was thinking about your situation with [their specific challenge]. Here's one quick insight that might help immediately: [valuable tip/insight].
If you found this interesting, I have 2-3 more strategies that [similar company] used to achieve [specific result]. Worth a 15-minute call to walk through them?"
</aside>
<aside>
Follow-up 2 (5 days later): "Hey [Name], completely understand if timing isn't right for a call.
That said, I just saw [relevant industry news/trend] and it reminded me of what you mentioned about [their challenge].
This is exactly what we helped [client example] navigate last quarter. The approach might be relevant for [their company]. Quick call to share the playbook?"
</aside>
<aside>
Follow-up 1 (Immediate): "Happy to share some information, [Name].
Here's the thing - [their challenge] can typically be solved 3 different ways. Most companies try options 1 and 2 first (and usually see limited results).
Option 3 is what worked for [similar company] - they achieved [specific result]. It's a bit more nuanced to explain over text.
Would a brief call work better to walk through all three approaches? You can decide which makes most sense for [their company]."
</aside>
<aside>
Follow-up 2 (3 days later if no response): "Hi [Name], wanted to follow up on the information you requested.
Rather than sending you a bunch of links to read through, I put together a quick overview of the 3 approaches for [their challenge].
[Share 1-2 sentence summary of each approach, but keep the detailed 'how' vague]
The implementation details are pretty specific to each situation. Worth a 15-minute call to see which approach fits [their company] best?"
</aside>
<aside>
Follow-up 1 (3 days later): "Hi [Name], hope you've had a chance to think about our conversation regarding [specific topic].
One quick thought: [Similar company] was in the exact same 'thinking about it' phase when we first connected. They ended up waiting 6 months to move forward, which cost them approximately [quantified impact].
Not saying you need to rush, but might be worth a quick call to discuss timeline and what 'ready to move forward' looks like for [their company]?"
</aside>
<aside>
Follow-up 2 (1 week later): "Hey [Name], I know you mentioned wanting to think things through.
Just curious - what additional information would help you move from 'thinking about it' to 'let's explore this'?
Happy to address any concerns or questions on a brief call. Sometimes it's easier to talk through the details than going back and forth over messages."
</aside>